‘I love to become art’: Lady Gaga pushes boundaries as fashion shifters | fashion

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There are still days before Gucci house lands in theaters, but the fashion industry may also go ahead and hail Ridley Scott’s thriller as the most successful fashion movie of a generation.

Certainly, it cannot be denied that the actor who plays the lead is the axis around which the entire fashion world revolves right now. Without a doubt, she is the woman designers are desperate to wear.

With 12 Grammy Awards, an Oscar and perhaps the most explosive red carpet wardrobe in history, she is already safely below the waist of her fishnet stockings, Stefani Germanotta – o Lady Gaga As she is known stratospherically, she has risen from a style icon to becoming the most powerful woman in fashion.

In her role as Patrizia Reggiani, Lady Gaga works with the world-famous Gucci monogram motif like never before seen on screen.
In her role as Patrizia Reggiani, Lady Gaga works with the world-famous Gucci monogram motif like never before seen on screen. Photograph: Fabio Lovino / © 2021 Metro-Goldwyn-Mayer Pictures Inc. All rights reserved.

Instagram confirms it as the most visible. On Wednesday, the cover of a Hollywood Reporter issue with Gaga on the cover received half a million likes in a matter of hours. This month, her dual versions of Vogue, which appears in British and Italian Vogue, sparked a similar hysteria.

In her role as Patrizia Reggiani, Maurizio Gucci’s ex-wife and member of high society who, in 1998, was convicted of getting engaged to the hitman who shot him dead, Gaga wears a plethora of fur coats and shift dresses. that enhance the cleavage. It also works on the world famous Gucci monogram motif like never before seen on screen. But few will need to spend 2 hours and 38 minutes in the movies to recognize the queen of pop-turned-Oscar-nominated actor as the most important woman in fashion. Instead, they can see the trailer. The two-minute teaser put the internet into overdrive when it aired in July and remains on YouTube’s most-viewed chart.

Featuring costumes devised by costume designer Janty Yates, the film has piqued the interest of fashion fans around the world. Fashion platform Lyst credits Gaga with an increase in searches for Gucci (173% more). Gucci bosses, who apparently have a vested interest in the film reporting an 86% increase in revenue for the second quarter, couldn’t have dreamed of better advertising for their brand.

Of course, Gaga’s influence extends beyond the vintage silk loafers and scarves that she wears at the House of Gucci, or indeed, at a fashion label. She is a money maker for many. Following his performances at New York’s Radio City Hall this year, searches for his signature platform boots increased by 60% and searches for Valentino (he wore a haute couture look on stage) increased by 117%. .

Her vegan makeup line, which brings in over £ 100 million a year, is further proof of her mass market appeal.

Lady Gaga wearing Schiaparelli at the inauguration of US President Joe Biden and Vice President Kamala Harris.
Lady Gaga wearing Schiaparelli at the inauguration of US President Joe Biden and Vice President Kamala Harris. Photograph: Andrew Harnik / UPI / REX / Shutterstock

For Daniel Roseberry, Schiaparelli’s artistic director, who stood behind the wide red faille skirt and cashmere jacket that Gaga wore to sing at the presidential inauguration in January, his influence has changed lives. His vision for haute couture It is now the most sought-after in the world, with celebrities lining up for a Roseberry creation.

It worked similar wonders for Magda Butrym. The Polish designer went from relatively unknown to a fashion superforce when Gaga was photographed in New York in one of her body-skimming slip dresses.

Madonna in Jean Paul Gaultier's iconic tapered bra on her Blonde Ambition tour in 1990.
Madonna in Jean Paul Gaultier’s iconic tapered bra on her Blonde Ambition tour in 1990. Photograph: Gie Knaeps / Getty Images

“Gaga has brought many designer names to a wider audience than would have been possible before,” said Alexander Fury, fashion director for AnOther Magazine. “It’s a bit like the Madonna-Gaultier effect, only Gaga, fabulously, has no loyalty and uses all kinds of different designers.”

This reluctance to build alliances with a particular brand or designer is what makes your red carpet outfits so appealing. Gaga spoke with an Italian accent for almost a year while working on the movie and it showed the same iron dedication to prepare for the accompanying press tour. She has said that her clothing is stage art. Certainly, there was evidence of a method of dressing up on the red carpet with Gaga dialing in the OTT (over-the-top) style to act in the role of “actor at a movie premiere.”

Lady Gaga at the 2010 MTV Video Music Awards wearing a raw meat outfit.
Lady Gaga at the 2010 MTV Video Awards wearing a raw meat outfit. Photography: BDG / Rex Features

The floor-sweeping Gucci dress she wore to the London premiere was underrated by Gaga’s standards. After all, this woman wore raw meat to the MTV awards in 2010 and became famous riding a horse made entirely of Chanel bags down a red carpet.

Gaga’s ability to shapeshift, whether she’s taking on the role of the Hollywood screen mermaid or her fictional male alter ego, Jo Calderone, is what draws designers immeasurably. While the pressures of running a successful fashion brand have to do with carefully balancing the creative intellect with the need to sell clothes, working with Gaga provides an opportunity to run with her wildest ideas. Additionally, a collaboration with Gaga is the opportunity for a designer to put the purest and most experimental version of her aesthetic on a global stage.

In a filmed conducted to accompany the new Vogue issue, the singer describes the lengths she will go to to achieve the result she wants on the red carpet. “I’m not interested in fashion being functional for everyday life,” he said. “It’s about being functional for art. I love to become art. “

This spirit has made her loved by fashion editors who can work with her to push boundaries the way they can’t with other celebrities.

“She has always been deeply involved in the creative process of building all of her famous looks,” said Edward Enninful, editor-in-chief of British Vogue and European editorial director. “She is a true global icon.”

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‘I love to become art’: Lady Gaga pushes boundaries as fashion shifters | fashion

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